The Latino Art Museum are a non-profit art gallery founded in 2001. The LAM, located in Pomona, CA, specializes in promoting art from talented Latin American artists to show a sense of appreciation of Latino art and culture. The museum anticipates attracting participants to exhibits, classes, educational programming from a more diverse ethnic and geographic mix of communities.
Client: Self-Study | Latino Art Museum
Category: Logo design, Branding, Product Design
Logo Sketches & Typeface
To reflect the modern style the museum wanted, we decided to go with a modular typeface for the museum’s logo to really solidify its position as a professional art gallery. It was decided that it would be best to use different color combinations from various Latin countries of the world to reflect the cultural content of the museum’s displayed art and involved artists. The secondary type is Century Gothic, which was used for the headline.
Logo Variations & Color
To start narrowing down how exactly the museum’s logo and color palette was going to be, I began to conduct research. We took into account what the museum's goals and mission statements are, its geographical location, and the demographic of the people around and the artists who have their art displayed within the museum.
Merchandise
Merchandise and souvenirs that can be sold incorporating the new brand design.
Promotional Poster for an event hosted by Latino Art Museum
Result
In the end, their new brand identity was used for their products. They now had souvenir designs as well that matched with their new brand identity. Along with this, we designed promotional posters incorporating the new logo which resulted in an increase in attendance for their next art exhibition.
